Course objectives

Students will learn:

·       how to find the right audiences using the right media channels

·       how to make their websites more visible to search engines

·       how to drive traffic to websites using paid advertising (PPC)

·       how to use email marketing to capture, segment and manage subscribers

·       how to optimise social media campaigns

·       how to leverage the use of mobile marketing

·       how to develop a strong digital marketing strategy

Entry Requirements:           5 O’ Level’s, special entry considered on merit. Access to the Internet, and basic computer knowledge.

Duration:                               12 weeks (3 hours per week)

Delivery Mode:                      The course will be run online with a maximum of 3 physical   lessons

Course Content:       

·       Introduction to Digital Marketing

·       Content Marketing

·       Social media marketing

·       Search engine optimisation

·       Search engine marketing (PPC)

·       Keyword research

·       Email marketing

·       Google analytics

·        

·       Digital Marketing Strategy

Assessment:               Practical assignments, Research project, Oral and written examinations

Certification:            Qualifying students shall be certified by NUST-CCE