Bachelor Of Science Honours Degree In Publishing Media Studies


NUST code:











Zimbabwe Council for Higher Education (ZIMCHE)


 Conventional (Bulawayo Only)

This programme proposal is rebranding from the Bachelor of Science Honours Degree in Publishing to the Bachelor of Science Honours Degree in Publishing Media Studies.  It is a programme aimed at producing graduates with knowledge and professional skills required in a variety of publishing media sectors which include book, magazine, newspaper, film and music. The primary objective of the programme is to equip students with skills that shall make them function effectively in a range of situations from the editorial, design, production, marketing, promotion as well as distribution of published information products and/or services.   Students undertaking this degree programme shall occupy company management functions from middle to senior levels and also become media practitioners as they shall be able to write and design various publishing media products.

Purpose of Programme

The programme aims at producing graduates who can work effectively within publishing houses of various media including books, magazines, newspapers, journals and corporate publications. The core skills shall make them able to work in a range of units from the editorial, design, production, marketing, promotion as well as distribution of published information products and/or services, and all company management functions from middle to senior levels

Normal Entry

For entry into the Bachelor of Science Honors Degree in Publishing Media Studies, applicants must have passed at least two (2) subjects at Advanced Level and 5 subjects at Ordinary Level including English and Mathematics.

 Special Entry

Applicants may apply for Special Entry if they have successfully completed a National Diploma in Education or Information or Communication or an equivalent qualification in the subject or skills related to Publishing.

Mature Entry

Applicants who are at least 25 years of age and who are not eligible for entry under the normal or special regulations may apply for mature entry, provided that they have passed at least 5 O’ Level subjects including English language and Mathematics and have completed their fulltime school or college education at least five years before the start of the academic year in which admission is sought.


On a full-time basis, the programme shall be studied over four (4) years with the third year being spent on work attachment in industry for training experience.

A minimum period of thirty (30) weeks shall be required for industrial attachment. A candidate placed under an organisation shall be required to submit himself/herself to Rules and Regulations as may apply to employees of that organisation. Should it become necessary for a student to change the organisation, permission must be granted by the University.

In the fourth year candidates must undertake a research project.

Candidates must satisfy the examiners in all the prescribed modules and in all requirements for the programme.

A candidate must attain a total of 530 credits to qualify for the award of the degree.



Unless specified otherwise in the module synopses, all taught theory modules shall be assessed through continuous assessment in the form of assignments, tests, quizzes, short projects or oral and other presentations, and a formal 3-hour written examination.

The weighting of written examinations and continuous assessment shall be 70% and 30%, respectively.

The final year project shall be carried out over two semesters and shall be weighted as two modules. 

The following Grading Scheme shall be applied for all modules in the Programme:

                        75% and above              1          (First Division)

                        65% - 74%                                2.1        (Upper Second Division)

                        60% - 64%                                2.2        (Lower Second Division)

                        50% - 59%                                Pass

                        Below 50%                                Fail



Part I                                        10%

Part II                                       20%

Part III                                      20%

Part IV                                      50%

Year I               Semester I        IPU 1111 Introduction to Publishing                                             10

                                                IPU 1120 Publishing in Africa                                          10

                                                IPU 1121 Fundamentals of Publishing Technologies                     12

                                                IPU 1122 Elementary Writing Skills for Editors                 12

                                                IPU 1123 Design for Print Media                                     12

                                                CTL 1101Conflict Transformation and Leadership             10                    

                        Semester II       IPU 1204 Copy Editing:  Theory and Practice                   12

                                                IPU 1220 Marketing of Publications                                 12

                                                IPU 1221 Copywriting                                                    10

                                                IPU1222 Creative Writing I: Fiction                                  12        

IPU 1223 Electronic Publishing                                       12

                                                IPU 1224 Content Commissioning and Acquisition                        12

Year II              Semester I        IPU 2120 Electronic Editing:  Theory and Practice            12

                                                IPU 2121 Digital Marketing                                                         12

                                                IPU 2122 Creative Writing II:  Non-Fiction                                    12

                                                IPU 2123 Online Publishing:  Graphics for the Web                       10

                                                CBU 2103 Human Resources Management                                 10

                        Electives           IPU 2124 Fundamentals of Educational Publishing                       10

                                                IPU 2125 Magazine and Newspaper Publishing                10

                                                IPU 2126 Music Publishing                                                         10

                        Semester II       IPU 2220 Copyright and Publishing Agreements               12

                                                IPU 2221 Research Methods in Publishing                                   12

                                    IPU 2222 Logistics and Distribution of Information

Products                                                                                   12

                                                IPU 2223 Web and Animation                                         12

                                                IPU 2224 Social Media Publishing                                               10

                                                IPU 2225 Educational Book Evaluation, Approval and

  Selection Criteria                                                         10

                                                IPU 2226 Costing and Pricing Publications                                  10

                                                IPU 2227 Film Publishing                                                           10

Year III                                     IPU 3000 Industrial Attachment                                       130

Year IV             Semester I        IPU 4000 Research Project                                            12

                                                IPU 4120 Publishing Management, Organisation and Strategy       12

                                                IPU 4121 Sustainable Media Development                                  10

                                                IPU 4122 Creative Writing III:  Magazines and Newspapers          12

                                                IPU 4123 Self-Publishing and Freelancing                                    10

                                                IPU 4124 Scholarly Publishing                                        10

                                                IPU 4125 Corporate Publishing                                       10

                                                IPU 4126 Publishing for Children                                     10

                        Semester II       IPU 4000 Research Project                                                        12

                                                IPU 4220 New Media Publishing Project                          12

                                                IPU 4221 Policy Frameworks in Publishing                                   12

                                                IPU 4222 Legal and Ethical Issues in Digital Publishing     12

                                                IPU 4223 Digital Skills for Editors                                                12

                                                IPU 4224 The Future of Publishing:  Global Developments

  and Trends                                                                  10

                                                IPU 4225 Principles of Education for Publishers               10

                                                IPU 4226 Translations and Adaptations                           10

                        Total                                                                                                                530


Year I  Semester I

IPU 1111           Introduction to Publishing                                                                   10 credits

The module covers the overall introduction to the basic principles of publishing for trade, education, magazine, journal, professional and children. It is an overview of how publications are discovered, contracted, developed, financed, edited, designed, produced, marketed and sold in a changing market place. It gives students a general perspective and understanding of the publishing processes and industries. Students will explore the structure and functions of the publishing enterprise, as well as the unique attributes of the segments of the book, magazine and newspaper publishing industries: editorial principles and practices, marketing and publicity, production, sales and distribution. The impact of technology on these segments of the industry, current trends and issues will also be covered.

IPU 1120           Publishing in Africa                                                                             10 credits

The module takes students through a tour of Africa’s current developments, strengths and weaknesses in book funding and resource mobilization for sustainable development in the publishing sector.  Entry barriers and funding limitations are evaluated against post monopolistic policies in the publishing sector. The roles of various sector members in content development and distribution in Africa South of the Sahara are also discussed. The role of policies in various countries as well as the attempts to trading in books and other publications within the continent are examined to identify similarities and differences.

IPU 1121 Fundamentals of Publishing Technologies                                        12 credits

This module introduces students to basic information technological skills and desktop publishing skills with focus on how to use Microsoft Office, as well as design software like Adobe, In Design, Photoshop, Illustrator etc. to create visual communications. It enables students to harness the power of these packages to develop different types of publications from simple greeting cards to newsletters. At the end of the module students will have good knowledge and skills of various information technological tools, features and their applications in a publishing setup. Students will learn how to package their documents for print to get the most from the final design.


IPU 1122 Elementary Writing Skills for Editors                                                 12 credits

This module is aimed at helping students strengthen their writing skills. It focuses on language, including variations in grammar, usage and punctuation and linguistic approaches to writing style, module development and readability. It examines features of different text types, both spoken and written. It discusses communicative approaches to writing and helps students develop their knowledge of English for both business and study. It also aims at familiarising students with the myriad forms of communication; both online and offline so that they become critical receivers and effective producers of content for any media.

IPU 1123 Design for Print Media: Theory and Practice                                      12 credits

This module equips students with the principles of design and their application for print media. It gives a brief historical perspective of book, magazine and newspaper design and discusses the fundamental principles on which designs are founded. It introduces students to the design process, and its relationship to the editorial, production, and marketing functions. The components of design and printing: typography, composition, page layout, illustrations, photo-editing, color process & theory, prepress (both traditional and electronic) paper basics, printing processes, binding operations, will be covered, including the use of templates, grid systems, and current layout programs. This module allows for further analysis of the design aspects covering costs and cost effectiveness of uses of design, colour and paper choices.  The new technology online linkages, print on demand, computer to plate technologies and investment costs in hardware and programs for maximum effectiveness are also examined.

CTL 1101          Conflict Transformation and Leadership                                              10 credits

The thrust of the module is understanding peace and conflict; theories of conflict; conflict analysis and tools; economic roots of conflict; gender and conflict; leadership; leadership and conflict handling mechanisms; women in leadership; leadership ethics; interplay: leadership, conflict and development.

Semester II

IPU 1204           Copy Editing: Theory and Practice                                                       12 credits

The module lays a theoretical and practical introduction to copy editing and proofreading. It covers the aspects of copy editing such as; the types and styles of copy editing, the roles and responsibilities of editors as well as skills of editors. The legal and ethical aspects of copy editing and text markup are also discussed. The module also examines the different requirements for copy editing on hardcopy and on screen and the tools and resources used by editors.

IPU 1220           Marketing of Publications                                                                    12 credits

The module provides a market oriented conceptual framework of marketing and captures market dynamism by discussing current trends in marketing. It analyses marketing methods specifically related to books, periodicals, newspapers, magazines, newsletters and other products. It aims to provide an effective working knowledge of the business and marketing principles and practices of the publishing industry across different marketplaces and sectors, and how they apply in different types of publishing organisations in both domestic and global markets.  It includes offline and online marketing campaigns and strategies. The module also shows students how to identify and understand a target audience and the most effective ways to reach it.


IPU 1221 Copywriting                                                                                       10 credits

This module aims at equipping students with the fundamental copywriting skills. It will enable students to write effective copy for web pages, blogs, social media, brochures, advertisements among others. It is a practical module which gives students a chance to tackle the real-world copywriting tasks. Students will also learn how to craft a copy that engages readers and persuades them to act, adapt to writing for different formats and markets.  The module will also cover the importance of following a brief and the copywriter’s legal and moral obligations.

IPU 1222           Creative Writing I: Fiction                                                         12 credits

The module focuses on the basic vocabulary, techniques and transitions in fiction and includes discussion of published fiction works. The module’s goal is to give students practice and criticism in the writing, analysis, and composition of fiction writing. It also aims to broaden students’ literary scope and help them to read with a critical eye and expose them to constructive criticism and discussion. Students also practice writing, reading and reviewing a variety of short fictional works by a variety of authors (from classic to contemporary). A treatment of comparative literature contrasting African Literature and World Literature mainly in the English Language will be covered. The module is portfolio driven, therefore, at the semester students should have written, read and reviewed a variety of fictional works.


IPU 1223 Electronic Publishing                                                                                    12 credits

This module gives students applied and theoretical knowledge of professional electronic publishing which is a key digital technology that has transformed society in many ways. It sets the foundation for the development of skills necessary to create well designed publications using the latest desktop publishing technology. It also equips students with basic layout, design principles, visual communication, using colour effectively, creative typography and image editing. Students will also learn to work with the latest versions of application programs such as In Design, Corel draw, Illustrator, Photoshop etc. Successful completion of this module is a prerequisite for IPU 2123 Online Publishing: Graphics for the Web.

IPU 1224           Content Commissioning and Acquisition                                             10 credits

This module provides a basic introduction to commissioning and acquisition of content for different publications. It equips students with the necessary knowledge and skills to acquire or commission content from suitable authors according to a publisher’s requirement and curate it by ensuring that the content meets the publisher’s standards. The module also discusses how students can identify books or media products to publish and how they can commission work by finding authors or responding to proposals. It also covers the evaluation and assessment of non-solicited content.





Semester I Modules

IPU 2120           Electronic Editing: Theory and Practice                                               12 credits

This is a practical module with minimal theory that looks at the professional responsibility of the editorial team to authors, artists, readers and the profit drivers; the role of the market research and information management and application to editorial decisions. The module reviews the reader as well as the core aspects of design and presentation of knowledge electronically. Readability measures, word count are also examined. Practical electronic editing is the order of the day.


IPU 2121           Digital Marketing                                                                                  12 credits

This module is designed to meet the expanding needs for marketers who are skilled in utilisation of a unique blend of technology, social media channels and business. It enables students to develop skills to assess and evaluate and organization's digital strategy, the ability to map the customer journey to key consumer touch points and to maximize the effectiveness of an organization's digital footprint. It also aids students with the knowledge to develop, execute, monitor, and maintain digital advertising campaigns in order to attract, activate, and retain customers. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Digital Marketing is now the most important part of the marketing mix. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.

IPU 2122           Creative Writing II: Non-Fiction                                                            12 credits

The module focuses on the basic vocabulary, techniques and traditions of non- fiction and includes the discussion of published works. This module aims to develop students' awareness of the possibilities of non-fiction writing. Original non-fiction work is written and presented for criticism and discussion. Students will gain an understanding of the historical origins and precursors of contemporary writings in this mode and gain experience in exploring and expanding the accepted limits of different genres as practicing writers. Students will also write, read, interpret, and review a variety of non-fiction works by a variety of authors (classic to contemporary). The module is portfolio driven, therefore, at the end of the semester students should have written, read and reviewed a variety of non-fictional works.

IPU 2123           Online Publishing: Graphics for the Web                                             12 credits

This module provides a hands-on experience to the skills needed to plan, design and render visual layouts for interactive content particularly on the web. Students are encouraged to apply the skills and knowledge they gained on Electronic Publishing (IPU 1223) to their own professional development. Students will focus on issues relating to writing and integrating texts, graphics and sound (multimedia) to create websites, social media and online publications. Students will also gain a practical experience in multimedia, online, and mobile publishing.


CBU 2103         Human Resources Management                                                           10 credits

A review of Human Resources Management; operative functions of human resources management; practical aspects of human resources management; current trends in human resources management in Zimbabwe.



IPU 2124 Fundamentals of Educational Publishing                                          10 credits

This module focuses on the basic requirements of educational publishing. It also examines the role of a publisher in curriculum and syllabus development process as well as aspirations for change. The module also reviews the origins and rationale for educational materials evaluation, and selection. The module also aims to help students understand the role of the textbook in teaching and the role played by the publisher in production and publishing of educational materials.


IPU 2125 Magazine and Newspaper Publishing                                                            10 credits

This module explores the major aspects of magazine and newspaper publishing; from editing, layout and design to new models of distribution and revenue generation. It deals with the transformation of the editorial copy and photography into a professional work of art. Students will use software packages to edit and prepare magazines and newspapers including incorporating graphics such as pictures, photos and other illustrations. Focus goes beyond print into the digital environment.


IPU 2126 Music Publishing                                                                                          10 credits

The module covers the structures of music publishing and how they are changing with particular reference to the process of record release and contracts, music licensing, performance rights, catalog development and acquisition, sub publishing, internet revenues, new technologies relating to songs and other activities conducted by music publishers. Students will be introduced to key players and institutions (music publishers and record label companies) to gain insights into the music production trends.


Semester II Modules

IPU 2220 Copyright and Publishing Agreements                                                          12 credits

The module introduces students to the laws relating to copyright and related rights. It examines the international systems for the protection of copyright, it identifies works which are eligible for copyright protection and it discusses how copyright is infringed. The module also discusses the rationale and objectives of establishing Collective Management Organisations (CMOs) and provides an independent examination of Reproduction Rights Organisations (RROs). The module is designed for those who wish to appreciate the role of collective management in enforcing copyright to promote creativity and growth of culture. The goal is for students to develop an understanding of copyright law to resolve problems.


IPU 2221           Research Methods in Publishing                                                         12 credits

The module theoretically introduces students to research methodologies used in social sciences and especially those used in the field of publishing. It provides an understanding of research approaches, methods and skills to students and importantly, an ability to deploy them in their studies. It also aids students to conduct research as part of their studies. Students will also learn how to write a research proposal, methods of designing, collecting, analyzing, and interpreting data using examples from a variety of special areas in publishing.


IPU 2222 Logistics and Distribution of Information products                           12 credits

This module covers the place element of the marketing mix in the context of marketing publications. It aims to introduce current theories and practices in logistics and distribution to students. Distribution and logistics is a critical business function that every publisher has to pay attention to. By learning the relevant theoretical frameworks, students will understand the motivations and behaviors of channel members. Students will also learn how to make informed decisions in logistics and distribution. More important, this module is not a standalone marketing module. It integrates concepts and ideas from other marketing modules so that students can fully comprehend the linkage of distribution with other core marketing activities.


IPU 2223     Web and Animation                                                                                   10 credits

The module covers the design and creation of motion graphics. It equips student with knowledge and tools used to create animations on the web such as CSS, HTML and Java Script. It is a practical module that will assist students to improve their design and illustration skills. Students will also learn how to incorporate various multimedia into a document or web page.

IPU 2224 Social Media Publishing                                                                                10 credits

This module gives students practical and theoretical knowledge on preparing content for publishing in social media. It equips students with the new or emerging forms of online content creation. Students will examine professional and consumer trends in digital content creation and social media publishing, following both the technological and theoretical advances that have disrupted the print medium. Students will also learn how to develop, execute, manage and publish compelling social media content through social media publishing strategies like Hootsuite, HubSpot, TweetDeck and others.


 IPU 2225 Educational Book Evaluation, Approval and Selection Criteria         10 credits

The module reviews the origins and rationale for educational materials evaluation, approval and the need for selection criteria in open/liberalized book industry markets/countries. Models of successful book development experiences in Sub-Sahara countries are reviewed and discussed with a view to appreciating the process of book development. The values of transparency and openness in a participatory process are critiqued by the module. The module also prepares students for professional adjudication over disputes between evaluators and publishing companies in systems that are less transparent and use Tenders to offer publishing projects and award modules for printing and distribution.


IPU 2226 Costing and Pricing of Publications                                                  10 credits

The module prepares the student for professional and astute pricing of products and services within a competitive environment. It discusses the elements of costs that should inform pricing decisions and delves into each element to clarify stage by stage accumulation of costs up to identification of unit costs, discounts, quantities, royalties, overheads, completion and subsidies for price setting. Emphasis is applied to key competencies of networking within and outside the company to determine the right price before spending starts. The module also prepares students for professional negotiations with suppliers- printers and origination houses as well as authors and illustrators. The logical and systematic consultative process with marketing staff and customers in the effort to determine opportunities and threats to profitable pricing is emphasized.

IPU 2227 Film Publishing                                                                                             10 credits

This module is intended to develop student`s film production skills. It addresses both theory and real-life applications while introducing students to professional camerawork, lighting sound for location recording as well as editing and post-production skills. The module also documents and analyses the major developments in the evolution of cinema in a socio-historical context. It explores the key theoretical tools used to understand film and demonstrates how to apply these in film production and publishing. Students will be introduced to key players and institutions (film industries) to gain insights into the film production trends in Zimbabwe.



IPU 3000 Industrial Attachment                                                                                 130 credits






Semester I

IPU 4000 Research                                                                                                       12 credits

The module covers the essential issues in writing a research project. It deals with issues of developing a research proposal, including literature review, research methodology, data presentation and analysis, conclusion, citation and the final document layout and presentation. Students are encouraged to apply the knowledge and skills they gained in IPU 2221 Research Methods in Publishing for their own professional development. By the end of this module students should have developed a complete research proposal in preparation for IPU 4000 in their second semester.


 IPU 4120 Publishing Management, Organisation and Strategy                         12 credits

This module focuses on the concepts and methods for strategically and effectively managing a publishing organisation. Publishing has its own distinct terminology which carries through to business strategies and organisational structure. It also reviews strategic plans and budgets for a publishing firm. Special attention is given to the managerial ethics, and the importance of publishing in a multi-national environment.


IPU 4121 Sustainable Media Development                                                        10 credits

The module will be focused on both print and digital media in various areas such as educational, general, trade, scholarly and magazine publishing. It will examine and evaluate funding; market; development, production and distribution issues in selected countries. It examines media development models and the role of various players and stakeholders in media development and funding in order to achieve the ideal sustainability in each genre. 


IPU 4122 Creative Writing III: Magazines and Newspapers                                12 credits

The module extends the creative writing theory and practice to magazines and newspapers. Students will read, critique and review various magazines and newspaper articles. It also examines the creation of a magazine and a newspaper from concept to realisation. In these volatile economic times, the magazine and newspaper industry face unprecedented challenges. The module will also discuss the magazine and newspaper industry as businesses that work in concert to attract readers and advertisers. The module will broaden students’ literary scope and help them to read with a critical eye and expose them to constructive criticism and discussion. The module is portfolio driven, therefore, at the end of the semester students should have written, read and reviewed a variety of magazine and newspaper articles.


IPU 4123 Self -Publishing and Freelancing                                                       10 credits

This is an entrepreneurial module which seeks to equip students with creative and innovative managerial practices of becoming successful self-publishers. The module reviews the publishing process and explains the process from creation of an idea to successful launch of a new venture. Students also review and evaluate the business models of the world’s best self-publishers. The module also explores how to identify and develop solutions to the most common leadership and personal challenges faced by self-publishers when starting new ventures or launching new products. It also promotes a deeper understanding of what is required to be a self-publisher and highlights the skills and tools necessary to become a self-publisher and explores alternatives to common pitfalls.


IPU 4124 Scholarly Publishing                                                                         10 credits

This module consolidates knowledge and techniques that are specific to production and publishing of academic monographs, journals and research output. It introduces students to the field of scholarly publishing, the processes of peer review and editorial of typescripts. It also explores the journal production chain, the business models in scholarly publishing as well as the changing landscape of scholarly publishing.


IPU 4125 Corporate Publishing                                                                        10 credits

This module provides basic knowledge on corporate publishing. The module material covers publishing requirements and computer applications for publishing company materials. It focuses on several publishing formats, periodicals (newsletters, magazines etc), company reports and promotional materials. The module is portfolio driven, therefore, at the end of the semester students should have designed various corporate publications.


IPU 4126 Publishing for Children                                                                                 10 credits

This module provides an overview of children’s literature and how it differs from mainstream adult trade publishing. It covers the history of children’s books and examines the ways in which videos, magazines, picture books, novelty books, translations, both hardcover and paperback are evaluated, acquired and produced. Every essential element of the children’s book publishing industry is assessed from acquisition, design and production to marketing strategies and distribution methods in both print and digital media. It also covers selected texts from the 19th to the 21st century. The module is portfolio driven, therefore, at the end of the semester students should have written, read and reviewed a variety of children’s literature.



Semester II Modules

IPU 4000 Research                                                                                                       12 credits

The module covers the essential issues in writing a research project. It deals with issues of developing a research proposal, including literature review, research methodology, data presentation and analysis, conclusion, citation and the final document layout and presentation. Students are encouraged to apply the knowledge and skills they gained in IPU 2215 Introduction to Research Methods for their own professional development and they build up on the proposal produced in IPU 4000 in first semester.


IPU 4220 New Media Publishing Project                                                                       12 credits

This is a practical module in which students exploit their creativity and technological skills acquired during the module of their studies. Students will design websites to demonstrate their web design skills and the ability to edit multi-media from the internet. Students will use their practical skills in web design, social media publishing, magazine publishing and web animation to produce digital content. The module will assist students to develop the expertise needed in the editorial and production of digital content. By the end of the semester students will submit a project they would have produced which will contribute towards their final Part 4 assessment.


IPU 4221 Policy Frameworks in Publishing                                                      12 credits

The goal of this module is to provide students with the expertise needed to locate, interpret, evaluate, create and adapt policies relating to publishing issues. In particular, students will be able to recognize how different national and regional policies affect the publishing industry and their significance for the growth of the industry.  The policy environment is discussed scrutinising how various policies even outside the book industry, affect and implicate policies in the publishing industry.


IPU 4222 Legal and Ethical Issues in Digital Publishing                                               12 credits

The module will introduce students to the major legal and ethical issues that affect the publishing industry in the digital environment. Thus, students will be able to identify and review these issues as well as propose how to solve problems that can arise from them. Beyond copyright, students have to appreciate other legal issues such as open access licences, Digital Rights Management, Creative Commons and so forth. Students will also examine cases of questionable ethics (and criminal offenses) in the publishing industry dealing with fraud, plagiarism, and copyright infringement using both general and specific examples.




IPU 4223 Digital Skills for Editors                                                                                 12 credits

This module will enable students to create, edit and publish content on the web and other digital platforms. Students should have familiarity with software like Photoshop or Dreamweaver as well as knowledge of editing videos, photos and text for the web, writing keyword-rich content and coding using HTML. As more and more print publications go online, it is vital to understand the ins and outs of emerging media and technology.


IPU 4224 The Future of Publishing: Global Developments and Trends             10 credits

This is a research based module which focuses on global developments and trends impacting the future of publishing as an industry. As the world of publishing becomes integrated with other forms of entertainment and information distribution, classic publishing skill sets will find new opportunities; curation, editorial process, management and marketing will be needed for reaching wider audiences.

IPU 4225 Principles of Education for Publishers                                                          10 credits

The module gives an analysis of key principles of education and their impact on the book development process. It emphasizes the learning theories and the role of the book in learning, learning styles and instructional needs, teaching principles and the book as a teaching tool. Students will be able to incorporate these principles of education in publishing of educational materials.

IPU 4226 Translations and Adaptations                                                                        10 credits

This module aims to engage students in the study of translations and adaptations in diverse forms, genres and styles across music, film, radio, television, books, newspapers, magazine and new media. These translations and adaptations are analysed in the light of theories of text, authorship, genre and cross-cultural exchange. Upon completion of the module students will have an understanding of the creative processes and the working of creative industries in shaping, visualizing and circulating literary narratives and cultural forms. Students will compare and contrast different translations and adaptations will be able to produce their own versions to suit their culture or country.

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